Beyond the prototypes, incubators, and product strategies, Booz Allen needed to rethink the way they approached talent, client, and partner experiences. To do this required a space engineered for the business and its people to connect, collaborate, and co-create with clients, partners, and the city’s entrepreneurs. Our design challenge was to build the experience of the space in a visual language and function the made real our underlying brand system and pillars.

From permanent messaging, relief letters and backlit glass, to feature walls, product display stands, and modular, reconfigurable spaces, the DC Innovation Center makes a bold industry statement and encourages visitors to explore the power of new ideas to solve the toughest problems from the very first touchpoint.

Investors: Hewlett Packard, Intel, and Microsoft
Architects: Capitol One Labs
Creative Directors: Joseph Smallwood, Maria Habib
Art Directors: Amrithi Deverajan, Shawn Moriarty, and Nune Vartanyan