After my team completed the strategy & identity phases, the next step was activating the client’s “Open Performance” brand story into a physical product that we could market, one that would attract prospective talent, partners, and buyers to the client’s services and products.

The Open Performance storybook made an initial print run of 10,000 units, premiering as a giveaway for audiences at the Digital Innovation Summit presented by Booz Allen and FedScoop in Fall 2015. This was followed by a month-long media buy across WTOP properties and social networks to support awareness and engagement with the piece.